Cart Recovery
Cart Recovery: the carts your shop loses, followed up and won back
Most shops lose around two thirds of their carts, and the follow-up that would win some of them back is the job that never gets done. We write the sequence for your shop, send it through your own delivery service so it arrives, and report each month what it brought back in money.
With Cascadia you get
Sent through your own service
Timed to how people actually buy
Reported in money, not opens
Written for your shop, not a template
Every send checked before it goes out
Your customers stay yours
Why teams start here
Sent through your own service
The follow-up goes out through your own delivery service, so it arrives in the inbox rather than in a folder nobody opens.
Timed to how people actually buy
The timing is tuned to what your buyers actually do rather than to a template, and anyone who has already bought is dropped from the sequence.
Reported in money, not opens
Each month you get what the sequence recovered in revenue rather than open rates. Open rates are easy to make look good and tell you nothing about money.
What you get
Everything Cart Recovery covers
All of these come with Cart Recovery, set up and looked after by our team.
The sequence
- A follow-up sequence written for your shop
- Your own wording, not a template
- Sent through your own delivery service
- Timing tuned to what your buyers do
- Live within the first week
Who gets chased
- Nobody chased who has already bought
- One short sequence per cart, not a drip campaign
- Unsubscribes honored automatically
- Quiet hours respected
- Switched off in a day if you want it gone
What we watch
- Abandoned carts counted every day
- Delivery failures caught rather than ignored
- A broken checkout link spotted before the next send
- Every send recorded, with what it earned
- A message from us if the sequence stops sending
What you see
- Recovered revenue in your portal, any time
- What each send earned, in money
- Which carts came back and which did not
- Month on month comparison
- The wording we send, visible to you at any time
What sets it apart
- Sent through your own service
- Timed to how people actually buy
- Reported in money, not opens
- Written for your shop, not a template
- Every send checked before it goes out
- Your customers stay yours
Want your carts followed up?
Tell us what you sell and we will write the sequence around it.
Get startedSee all comparisonsWhat a cart plugin does, and what it leaves out
Most cart plugins give you a template and a timer and leave the rest to you. The useful part is further in: what the email says, whether it arrives, who gets left alone, and what any of it earned.
| The plugin your store came with | Cascadia Cart Recovery | |
|---|---|---|
| Wording | A template with your logo dropped in | Written for your shop, and approved by you |
| Sending | Sent from your web server, often into promotions | Sent through your own delivery service, so it arrives |
| Timing | One fixed delay for everyone | Tuned to what your buyers actually do |
| Who gets chased | Anyone who already bought can still get chased | Dropped the moment the order comes in |
| Reporting | Opens and clicks | Recovered revenue, in money, each month |
| Upkeep | Set up once and left alone | Reviewed and retimed as the shop changes |
What clients say about working with Cascadia
Want your carts followed up?
Talk to us
Who Cart Recovery fits best
Shops losing most of their carts at the last step
Most shops lose around two thirds of their carts and never find out why. A short, well-timed follow-up brings a good share of them back, and we write it, send it, and report what it earned.
Owners who meant to set this up months ago
Writing it, timing it and getting it to land are three separate jobs, which is why the follow-up never quite happens. We do all three, and switch it off in a day if you decide you would rather not have it.
Agencies reporting this for their clients
You can sell the outcome without hiring for it. We run the technical and content work under your brand, deliver reporting you can pass straight to a client, and stay out of the relationship.
How it works
1. We look at where the carts are lost
We start with your checkout and your orders: how many carts go unfinished in a month, what they were worth, and where people drop out. You get that picture before anything is sent.
2. We write the sequence and send it
The follow-up is written in your own wording, timed to what your buyers actually do, and sent through your own delivery service. Anyone who has already bought is dropped, and you see every word before it goes out.
3. We report what came back
Each month you get what the sequence recovered, in money rather than opens, with the carts that came back and the ones that did not. If the timing needs changing we change it.
Ask us
Answers to common Cart Recovery questions
Weighing us against another option? Our comparisons take the main ones in turn.
What does Cart Recovery actually include?
A follow-up sequence written for your shop, sent through your own delivery service, and timed to what your buyers actually do. Anyone who has already bought is dropped from it. Each month you get what it recovered, in money rather than opens.
Why not just use the plugin my store came with?
A plugin sends a template on a timer from your web server, which is a large part of why these emails land in a promotions folder. This one is written for your shop and sent through a delivery service, so it arrives, and somebody reads the result each month.
Will this annoy my customers?
It is one short sequence per abandoned cart, not a drip campaign. Anyone who has already bought is dropped, unsubscribes are honored automatically, and you see every word before it goes out.
How long before it is live?
Within the first week. Writing the sequence and connecting it to your store and your delivery service is the work; once it is running it needs nothing from you.
Do I lose control of the wording?
No. The wording is yours, you approve it before anything goes out, and you can see what is being sent at any time. Tell us to change it and we change it.
What do you need from me to start?
Access to your store and to your delivery service, and a note of anything you would rather we did not say. That is all.
What if we do not have a delivery service set up?
We get one in place before the sequence goes live. A follow-up that lands in a spam folder is not worth sending, so this part is not optional.
What is actually in the sequence?
A short reminder written for your shop, with the timing tuned to what your buyers do rather than to a template. It is one sequence per cart, and it stops the moment someone buys.
How is this different from Review Requests?
Cart Recovery goes to people who did not finish buying. Review Requests goes to people who did, once the order has arrived. They are separate services, and Commerce Pro carries both along with Store Watch.
Will you tell me if it stops sending?
Yes. If the sequence stops, or the delivery starts failing, you hear about it from us rather than noticing that the revenue has gone quiet.
How do you measure what it recovered?
By the orders that came back after a follow-up, reported in money. Open rates are easy to make look good and tell you nothing about revenue, so they are not the headline.
Do you install anything on my shop?
Nothing that changes how your shop works. We connect to your store and to your delivery service, and the sequence runs from there.
What is not included?
Newsletters and broader email marketing are not part of this; it is the cart follow-up and nothing else. Review invitations are Review Requests, and checkout testing is Store Watch.
Can I stop at any time?
Yes. It is monthly, and it can be switched off in a day. Your customers and your delivery service stay exactly where they are.
Ask Us Anything
We’d love to hear from you!