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We cover the whole job, so none of it lands back on your desk. Planning the month, writing the copy, building the email, segmenting the list and sending it are all ours. So is deliverability, which means we publish your authentication records, suppress bounces and keep watch on what your reputation is doing. There is no platform login for anyone on your side to learn. You approve a draft, we take it from there, and one plain report arrives each month.
Email marketing someone else runs
Most email programs stall for unglamorous reasons. Nobody had time to write this month's send. The template broke on mobile. A DKIM record quietly failed when the CRM changed. The list has not been cleaned in two years. None of that gets solved by buying better software. It gets solved when one party owns it, so we do. You bring the offer; the writing, the building, the sending and the reputation underneath it are ours.
One invoice from us covers the sending, the software and the work. No separate subscription in your name, no seat count to watch, no renewal date for anyone to remember. If your volume moves the invoice moves with it, and you hear from us before it does.
Most platforms charge by how many contacts you store, so a growing list costs you money before it earns any. We bill on emails actually sent. A list that doubles does not double your bill, which means we are never quietly discouraging you from building it.
There is no portal we need you to log into, and nobody on your side gets trained on an interface. Approvals happen over email and results arrive as a written report. Keeping the software on our side of the relationship is most of what you are actually buying.
Your first month covers domain authentication, reputation warming, list import, and the template build. None of it arrives as a separate project charge. Absorbing that seems better than opening the relationship with an invoice for work you cannot see yet.
Ask and a full export reaches you the same week, in a standard format, at no cost. Your subscribers are never held inside something you cannot reach. If you leave, the list, the templates, and the reporting history all go with you.
No setup fee and no annual contract. Billing is monthly and thirty days notice ends it. Scale up for a busy season and back down for a quiet one. Earning the account every month suits us better than holding you to a term you signed once.
Why teams stop running it themselves
Buying a sending platform takes ten minutes. Running a programme month after month is the part that costs you. Somebody has to plan it, write it, build it, test it, clean the list, and stay on top of what the mailbox providers make of it. That list is where in house programmes usually come apart, so here is the honest comparison.
In house, the newsletter is the first thing dropped when a busy week arrives, and then three months pass. On a retainer the calendar is committed and the send goes out whether or not your team had a quiet fortnight.
When email is one item on somebody's overloaded list, nobody is measured on whether it works. Here the reporting arrives monthly with a stated intention for the next send, and we are the ones answering for it.
Most in house sends get written in the last hour before they go out, and the open rate shows it. Copy and subject lines here are drafted, reviewed, and checked against your own past performance before anything gets scheduled.
Run it yourself and you find out about a blocklist entry when a customer mentions they never got the email. We see the bounce rate move, and the work starts before your next campaign rather than after the damage.
Lists decay whether or not anybody tends them, and mailing dead addresses is what turns a trusted domain into a filtered one. Cleaning happens on a schedule here rather than when somebody finally gets around to it.
When the person who ran your email moves on, an in house programme usually stops with them, along with any record of how it was set up. Everything here is documented on our side and keeps running through your staff changes.
Who this actually fits
This works best when email could clearly earn money for you but nobody internally has the hours to run it properly. If your list has gone quiet, your sends have become irregular, or you have subscribers you have never actually mailed, that is the point where handing it over pays for itself.
How we work with you
The first few weeks are mostly us working in the background. Your sending domain gets authenticated and warmed, your list imported and cleaned, your templates built, and none of it needs anything from you while it happens. After that it settles into a monthly rhythm where your only job is approving a draft.
1
Your marketing mail gets its own authenticated sending domain, kept well away from the mailbox you run the business from, so a campaign problem cannot follow you into it. SPF, DKIM and DMARC go up. Then the volume rises gradually, because mailbox providers decide whether to trust a domain long before your first real campaign arrives. Going faster here would buy you nothing.
2
Your existing contacts come across and get screened, and anything likely to bounce or complain comes out before it can cost you. Old lists get an honest verdict from us, usually with a re-engagement send before anything else goes out. Meanwhile your templates get built to match your site, which is why every campaign after this one is a fill and send instead of a rebuild.
3
A short plan reaches you at the start of the month. Drafts follow for approval, and the sends leave on the dates you agreed. Segmentation, testing and the technical side underneath are ours, and bounces and complaints get watched as they arrive. At the end of the month a plain report says what happened and what we intend to change next. Your only recurring task is reading and replying.
Pricing
Monthly Subscription
SERVICES INCLUDED
DETAILS
Monthly Subscription
SERVICES INCLUDED
DETAILS
Testimonials
Our team handles daily updates to the WordPress core, ensuring your site is always running the latest and most secure version. These updates include performance tweaks and database optimizations, helping your site stay fast and stable. We also clear cached data and proactively fix issues before they affect users. With us managing your updates, you never have to worry about falling behind or breaking your site.
Joe Q.
I can't say enough about how grateful I am to [Cascadia] for helping me resolve my tech problems. I was in a real bind, and [they] calmly and cooly fixed the problem--something two other tech support folks could not do. [They are] gonna be my go-to from now on.
Sandi S.
Our team handles daily updates to the WordPress core, ensuring your site is always running the latest and most secure version. These updates include performance tweaks and database optimizations, helping your site stay fast and stable. We also clear cached data and proactively fix issues before they affect users. With us managing your updates, you never have to worry about falling behind or breaking your site.
Naomi T.
[Cascadia] is amazing! They are so patient and explains things in such a clear way. I'm very grateful to them for making me feel more confident in my work with the CRM. Can't recommend them enough!!
Aventurina K.
Andrew K.
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