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A Google Chat Alternative for Companies That Bought Email and Got Chat

Google does not sell Google Chat. It is included with Workspace, which means the decision got made on the day somebody bought email for the company. Zoho Cliq is one app inside a suite, and we manage it for three hundred dollars a month per organisation while your licence stays in your name.
What Google Chat costs, and why nobody can tell you
There is no Google Chat price, because there is no Google Chat product
Google answers the buying question itself, in its own Chat FAQ: if you have Workspace you already have Google Chat, and if you do not, you sign up for Workspace. There is no standalone plan, no per seat rate for the chat alone, and no way to buy it by itself. Every other page on this hub opens with arithmetic. This one cannot, and that turns out to be the more interesting problem.
Icon representing chat that arrived beside the inbox without anybody choosing it

Nobody chose Google Chat, they chose Gmail

It sits in the left navigation of Gmail by default. There was no evaluation, no rollout and no named owner, because there was nothing to approve. Software that arrives beside the inbox gets used without anybody ever deciding it should be.
Icon representing advertised features that turn out to be reserved for higher plans

A good share of what Google advertises is not on every plan

Google's own Chat product page carries a premium feature notice against content moderation, real time data loss prevention and several of the space and huddle features, saying they are available only on Business and Enterprise plans. It never says which one. The features you are shown and the features you actually hold are two different lists, and the page does not reconcile them.
Icon representing a chat history setting nobody has ever opened

Whether you can keep your chat history is an edition question

Chat history is an administrator setting that can be switched on or off for the whole organisation, and individual spaces carry their own option on top of it. Retention and search across that history is Google Vault, and Google's own admin guidance covers both upgrading to an edition that includes Vault and buying Vault licences separately. Whether you could produce a conversation from two years ago is therefore a question about which plan you bought, and it is usually asked for the first time by a lawyer.
A price of zero, and the decision it stands in for
The only chat on this hub you cannot buy at all
If your company runs on Workspace, Chat costs you nothing extra and moving to us costs three hundred a month. That is a real gap and we are not going to argue it away. What being bundled does not settle is which spaces exist, who may open one, which outside companies can reach your people, whether history is being kept, whether your edition lets you search it, and how a conversation ever reaches a ticket or a customer record.

Cascadia

Spaces designed on purpose, external access written down rather than assumed, history and retention decided before a lawyer asks, joiners and leavers handled the week they happen, and Cliq connected to Desk, CRM and Projects so the conversation reaches the record. Three hundred dollars a month per organisation, month to month, up to a hundred users and five bots or integrations. The Zoho Cliq licence stays in your name.

Without Cascadia

Chat that arrived with the email, a space list nobody has counted, outside companies still holding access from projects that ended, a history setting somebody accepted the default on, and a retention answer that turns out to depend on which edition finance signed for. Everything past the subscription is still yours to plan and run.

Comparison

Cascadia vs Google Chat
Google will not lose this on price, because Google never charged you for it in the first place. This table compares what each side is responsible for instead. Everything in the Cascadia column is included in Managed Zoho Cliq at one flat monthly figure.

Somebody designs the space and conversation structure before every project quietly opens another one

Somebody writes down who may create a space, who may chat with a company outside yours, and what may leave the organisation that way

A monthly pass over members, guests, external chat and connected apps, checked against who joined, who left and what got connected

A price that stays put when you hire ten people, and that does not move because a feature you need sits on a higher edition

The same named person on every call, who built your structure and can say why each rule exists

One messaging standard for the whole company, rather than the conversation living somewhere the customer record cannot see

A single monthly figure per organisation, rather than a feature folded into a suite that was bought for email

Message, ticket, deal and project inside one suite rather than joined up with connectors

An honest no on the first call if the Workspace subscription you already hold really is the whole answer

A decision on chat history and retention taken deliberately, rather than left on whatever the default happened to be

Generic logo representing a comparable provider.
Google Chat

Where Google Chat fits

If your company already runs on Workspace, chat is the whole requirement, and somebody keeps the space list honest, Google Chat is the cheaper answer by a distance and it costs you nothing at all to keep. It gets harder as the company grows, because the settings that decide governance sit in the admin console, and the ones that matter most depend on which edition finance bought.
Cascadia Web Services logo

Cascadia Web Services

Where a feature you already have stops being the interesting question

We exist for the business where sending the message is the easy part, and the hard part is that the conversation also has to reach a ticket, sit against a customer record, and still be findable two years later. Once nobody has the hours to build that and keep it built, whether the chat came bundled stops being the number that decides anything.

Where Google Chat is strong

Icon representing chat included in a subscription the business already holds
If you hold Workspace, the chat is already there
Google states it plainly on its own product page. Chat is included with Workspace at no additional cost, and its FAQ answers the buying question with the line that if you have Workspace you already have Google Chat. Nothing else on this hub competes with a feature you are already paying for, and we are not going to pretend otherwise.
Icon representing a chat window already open inside the email client
It is already open, because it lives inside Gmail
Chat sits in the left navigation of Gmail by default, which is a real advantage over any product somebody has to be talked into installing. Slack and Cliq both need a decision and a rollout behind them. Google Chat needs neither, because your people are already looking at the window it lives in.
Icon representing very large collaboration spaces and AI assistance
The scale and the AI are genuinely there
Spaces support up to five hundred thousand members. Gemini summarises shared files, translates messages, drafts and refines them, and answers questions about a conversation from a side panel. Behind it runs the same phishing and malware detection Google says stops more than ninety nine point nine per cent of spam in Gmail.
Icon representing a documented migration path from other chat platforms
Getting onto it is a solved problem
Google publishes migration paths off Slack, Teams and Meta Workplace, through Workspace APIs, its own data migration service, or a Google Cloud partner, and interoperability with other chat tools runs through third parties such as Mio and NextPlane. The app directory is deep too, from Asana and Jira through to Salesforce, ServiceNow and Workday, with a public API and Apps Script behind it.
All of that is real, and if chat is the requirement and somebody keeps the space list honest, Google Chat is a cheaper answer than anything we sell, because it is not an answer you pay for at all. What it is not is a standing decision about where the conversation goes afterwards. That is a different job, and it is the one our Managed Zoho work is built around.

What three hundred a month buys when the chat itself was never charged for

Icon representing a single organisation fee that stays flat as the company grows
One figure per organisation, whoever you hire next
The structure, the permissions, the external access rules, the joiner and leaver process, the Desk and CRM wiring, and up to five bots or integrations. Built once and then kept right, up to a hundred users, with no change request and no hourly rate behind it. The Zoho Cliq licence stays yours and sits outside this figure.
Icon representing a price with no edition tiers and no per person meter behind it
Nothing here is metered, and nothing is gated
Three hundred a month covers the tenth hire and the hundredth, and it does not change because you turned out to need a feature that lives on a higher plan. There is no edition to move up to here. You are paying for the work, and the work does not come in tiers.
Icon representing the same named person designing the setup and answering later
The person who designed it is the person who answers the phone
You are not explaining your structure to somebody meeting it for the first time. Google's documentation is genuinely good and its admin console is capable, and we used both to write this page. Neither of them decided which of your spaces should be restricted, or why somebody at a client you stopped working with in 2024 can still read one.
Icon representing a chat message landing next to the ticket and customer record
One suite, so the message is already next to the ticket
Cliq sits beside Desk, CRM, Projects and People, so a conversation becomes a ticket and a line on the customer record with nothing wired in between. Chat does exactly the same thing into Drive, Calendar and Meet. Both arguments are sound and they cancel each other out, which leaves the only question that matters, which is the suite your company actually runs on.
Google Chat will cost you less than we do at every headcount, because it does not cost you anything. The line is whether anybody owns what happens inside it. Once the space list outgrows the people who remember why it exists, and outside companies hold access nobody has reviewed, the price of the software stops being the interesting number.

Onboarding process

What the first sixty days look like when somebody finally owns the space list

Most of the work is ours. Every product on this hub will carry a message from one person to another. What differs is who decides which spaces exist, who outside the company can reach into them, and who revisits both when the business changes shape.

1

Nothing moves until we have watched how your people really talk

We sit with the people who live in chat all day and the ones who quietly route around it. What comes out is a picture of where decisions actually get made, which is rarely where the org chart says they do.

2

We count the spaces, the guests and the outside companies before anything moves

The spaces somebody posts in weekly, the ones opened for a project that finished two years ago, and the external conversations with clients and contractors nobody has looked at since. That list decides the structure, and it is almost never the list people expect.

3

The structure, the permissions and the history decision all get made on purpose

Chat history can be switched on or off for the whole organisation, and individual spaces carry their own setting on top of that. Most companies have never opened that screen. We set the naming, the restricted and open split, the external access rules and the retention position, so that none of it is simply whatever the default happened to be.

4

You run a full month on it, including one real project and one real departure

The first month of live messaging runs with us beside it. Anything that lands in the wrong space, reaches an outside company that should not have seen it, or leaves access standing after somebody resigns gets fixed while it is still fresh.

Testimonials

Don't Take Our Word For It

Two situations where a feature you already have stops being the question
Scenarios rather than client stories. A business that outgrows what a Zoho estate can carry belongs on managed ERPNext, and we would rather say so early than sell you something you have to leave.
A man at a laptop working out how long something has been going wrong

How this plays out

A company that could not produce a conversation from eighteen months ago

Nobody had turned chat history off on purpose. It was simply the state the account arrived in, and no one had opened the setting since. When a supplier dispute needed the thread that agreed the delivery dates, the answer was that it was not there to find. The chat had cost nothing for four years. That afternoon cost considerably more.
Hands checking figures on a calculator against a stack of invoices

When this comes up

A company holding Cliq inside a Zoho subscription and paying for Workspace as well

Finance knew the Zoho subscription included a messaging app. Everybody else was in Google Chat, because Gmail was already open in front of them. Neither side was wrong, and the two renewals never landed on the same desk, so the duplication went unnoticed for two years. Consolidating turned out to be a governance exercise rather than a technical one.
300

Dollars a month per organisation, printed here, with your Cliq licence staying yours

Everything from the first read of how your people talk through to the monthly access reporting sits inside that number. Unlike our Zoho Assist work, the Cliq subscription stays in your name and is not part of this fee.
0

Dollars per person, per guest or per space

The review, the structure design, the permissions, the migration and the reporting all sit inside the three hundred, up to a hundred users and five integrations. Nothing is metered and there is no edition to grow into.
4-8

Weeks, usually, before your people are on the new setup without us in it

Four to eight weeks typically, and longer where spaces have accumulated for years without anybody keeping a list of which ones still matter.

Google Chat alternative and managed Zoho Cliq FAQs

Frequently Asked Questions

How does Google Chat compare to Slack, Microsoft Teams and Mattermost?
It is the only one of the four with no price of its own at all. Slack sells chat on its own with a published per person rate. Microsoft Teams has a standalone plan and also sells its suite both with and without Teams, so you can work out what the chat is worth. Mattermost publishes nothing and quotes every tier. Google Chat is not a product you can buy in any form, and Google's own FAQ says so plainly.
Can I just buy Google Chat online?
No, and that is not a technicality. Google's Chat FAQ says that if you have Workspace you already have Google Chat, and that to get started a business signs up for Workspace. There is no standalone Chat plan to buy. Without Workspace the only route in is a fourteen day Workspace trial.
What does Google Chat actually cost?
There is no answer to that question, because there is no Chat line item. Chat is included with Workspace at no additional cost, in Google's own words. What Workspace costs depends on the edition, the term and where you are buying it, and we are not going to reprint a figure here that may not be the one you are quoted. The honest position is that the chat has never been the number that mattered.
What does a Workspace plan actually include for chat?
Messaging, spaces that hold up to five hundred thousand members, Gemini features including file summaries, translation and message drafting, and the same phishing and malware detection Google runs on Gmail. What the product page does not tell you is which edition each of those needs. Several features carry a notice saying they are only on Business and Enterprise plans, without saying which of them.
What is not on the published price list?
The governance. How many spaces you should have, who may create one, which outside companies may chat with your people, whether chat history is switched on, whether your edition lets you search it later, and what happens to a departing person's conversations. None of that appears on a pricing page, and none of it is answered by holding a Workspace licence.
Google Chat comes free with Workspace. Why would I pay you three hundred a month?
You should not pay us for the software, and here there is no software to pay for. You pay us because somebody has to design the space structure, decide who may open one and who outside the company may reach in, set the history and retention position, provision people and remove them, wire chat into Desk and CRM, and still be doing all of it a year from now. If you already have that person, keep Google Chat.
At what point does Google Chat stop being the cheaper answer?
On the licence alone, never, and we are not going to invent a crossover that does not exist. Chat is bundled into a subscription you hold for other reasons, so there is no per person figure to divide our three hundred by. Every other page on this hub does that arithmetic and this one cannot. The case for us here is entirely the work.
Is Google Chat metered on people, messages or storage?
Not directly, because it is not sold on its own. Workspace is priced per user and storage moves with the edition, so chat scales with the subscription you already pay rather than on a meter of its own. What does gate you is the edition, because several of the moderation, prevention and retention features sit only on the higher plans.
Is Google Chat a better product than Zoho Cliq?
On reach and on AI, probably, and we are not going to pretend otherwise. Spaces holding five hundred thousand members, Gemini running across your conversations, Gmail grade filtering and an app directory stretching from Asana to Workday are more than Cliq offers. Cliq wins on one thing, which is that it already sits next to Desk, CRM, Projects and People. If your company runs on Workspace and chat is the whole requirement, Google Chat is the better fit.
Does Zoho Cliq connect to the rest of Zoho?
That is the reason to choose it. Cliq sits alongside Desk, CRM, Projects and People, so a conversation becomes a ticket, a note on the customer record and a line on a report with nothing wired in between. Google Chat does the same into Drive, Calendar and Meet, which is the identical argument made by a much larger vendor. The honest question is which suite your business actually runs on.
What exactly do you do for three hundred a month?
We design the space structure and the naming, set the restricted and open split, write the external access rules, settle the history and retention position, provision people and remove them when they leave, configure up to five bots or integrations, connect Cliq to Zoho Desk, CRM and Projects, run the migration off whatever you are on now, and produce the monthly access reporting. Support for your team is unlimited and included. The figure covers up to a hundred users in one organisation.
Who holds the Zoho Cliq licence, you or us?
You do. You buy Cliq direct from Zoho and we manage it, which is how all of our Zoho work runs with one exception. Managed Zoho Assist is that exception, because there we carry the subscription ourselves. On Cliq the licence, the data and the account all stay in your name, so leaving means we hand back the keys rather than move a subscription.
Can you move us off Google Chat?
Yes, and the migration is mostly an audit. The spaces people actually use, the ones nobody has posted in for a year, the outside companies still holding access, and the history you are obliged to keep all get listed before anything moves. Worth knowing in advance: how much history there is to move at all depends on whether history was ever switched on, and that is a setting most companies have never looked at.
Is there a minimum term?
No. Three hundred a month, month to month, thirty days notice, and no setup fee. That is the part we control and the part we will put in writing. What your Workspace agreement commits you to is between you and Google, and it is worth reading before assuming that bundled chat is free to walk away from.
What if we are only five people?
Then use whatever you already hold and keep your three hundred dollars. Five people who all sit in one room do not have a governance problem, and that includes here. Come back when the second space starts, or when the first person leaves and nobody is sure what they could still read.
What happens if we outgrow Zoho?
Some do. Once the work being discussed is manufacturing, field service or project delivery at scale, the honest answer is ERPNext rather than another Zoho app, and we run that too.
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