On Page Navigation
On Page Navigation
We cover the whole job, so none of it lands back on your desk. Planning the month, writing the copy, building the email, segmenting the list and sending it are all ours. So is deliverability, which means we publish your authentication records, suppress bounces and keep watch on what your reputation is doing. There is no platform login for anyone on your side to learn. You approve a draft, we take it from there, and one plain report arrives each month.
Email marketing someone else runs
Most email programs stall for unglamorous reasons. Nobody had time to write this month's send. The template broke on mobile. A DKIM record quietly failed when the CRM changed. The list has not been cleaned in two years. None of that gets solved by buying better software. It gets solved when one party owns it, so we do. You bring the offer; the writing, the building, the sending and the reputation underneath it are ours.
In practice that means a send goes out on a schedule you can plan around. Copy is written for your audience and put in front of you before it ships. Templates are built to survive Outlook, which is where most of them break. Lists are cleaned so you stop paying to mail addresses that stopped existing years ago. Authentication is rechecked after every change to your stack. Results come back as opens, clicks and replies, with a plain reading of what they mean.
One invoice from us covers the sending, the software and the work. No separate subscription in your name, no seat count to watch, no renewal date for anyone to remember. If your volume moves the invoice moves with it, and you hear from us before it does.
Most platforms charge by how many contacts you store, so a growing list costs you money before it earns any. We bill on emails actually sent. A list that doubles does not double your bill, which means we are never quietly discouraging you from building it.
There is no portal we need you to log into, and nobody on your side gets trained on an interface. Approvals happen over email and results arrive as a written report. Keeping the software on our side of the relationship is most of what you are actually buying.
Your first month covers domain authentication, reputation warming, list import, and the template build, none of it billed as a separate project. That work all happens before you have anything to look at, which is exactly why it should not turn up as its own invoice.
Ask and a full export reaches you the same week, in a standard format, at no cost. Your subscribers are never held inside something you cannot reach. If you leave, the list, the templates, and the reporting history all go with you.
No setup fee and no annual contract. Billing is monthly and thirty days notice ends it. Scale up for a busy season and back down for a quiet one. Earning the account every month suits us better than holding you to a term you signed once.
Why teams stop running it themselves
Buying a sending platform takes ten minutes. Running a programme month after month is the part that costs you. Somebody has to plan it, write it, build it, test it, clean the list, and stay on top of what the mailbox providers make of it. That list is where in house programmes usually come apart, so here is the honest comparison.
The newsletter is the first thing dropped when a busy week arrives, and then somehow three months have gone by. A committed calendar takes that decision away, and the send goes out regardless of what kind of fortnight your team just had.
Email that sits as one line on an overloaded list is rarely something anyone is measured on. That changes when it is a retainer. Reporting arrives monthly with a stated intention for the next send, and we are the ones who have to answer for it.
Copy and subject lines get drafted, reviewed, and checked against your own past performance well before anything is scheduled. Compare that with the in house version written in the last hour before it sends, where the open rate usually tells the story.
How does a business running its own email usually learn it has landed on a blocklist? A customer mentions they never got something. We see the bounce rate move instead, and the work starts before your next campaign rather than after the damage.
Lists decay whether or not anybody tends them, and steadily mailing dead addresses is what turns a trusted domain into a filtered one. Cleaning runs on a schedule rather than waiting for somebody to finally get around to it.
In house programmes tend to leave when the person running them does, taking any record of how the thing was set up along with them. Documentation lives on our side, so a resignation on yours does not stop the sends.
Who this actually fits
This works best when email could clearly earn money for you but nobody internally has the hours to run it properly. If your list has gone quiet, your sends have become irregular, or you have subscribers you have never actually mailed, that is the point where handing it over pays for itself.
How we work with you
The first few weeks are mostly us working in the background. Your sending domain gets authenticated and warmed, your list imported and cleaned, your templates built, and none of it needs anything from you while it happens. After that it settles into a monthly rhythm where your only job is approving a draft.
1
Your marketing mail gets its own authenticated sending domain, kept well away from the mailbox you run the business from, so a campaign problem cannot follow you into it. SPF, DKIM and DMARC go up. Then the volume rises gradually, because mailbox providers decide whether to trust a domain long before your first real campaign arrives. Going faster here would buy you nothing.
2
Your existing contacts come across and get screened, and anything likely to bounce or complain comes out before it can cost you. Old lists get an honest verdict from us, usually with a re-engagement send before anything else goes out. Meanwhile your templates get built to match your site, which is why every campaign after this one is a fill and send instead of a rebuild.
3
A short plan reaches you at the start of the month. Drafts follow for approval, and the sends leave on the dates you agreed. Segmentation, testing and the technical side underneath are ours, and bounces and complaints get watched as they arrive. At the end of the month a plain report says what happened and what we intend to change next. Your only recurring task is reading and replying.
Pricing
Monthly Subscription
SERVICES INCLUDED
DETAILS
Monthly Subscription
SERVICES INCLUDED
DETAILS
Testimonials
Everything we handle
