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Our managed transactional email service takes over the mail your site sends on its own: order confirmations, password resets, shipping notices, and account alerts. It gets a sending domain of its own, and we publish the authentication records so providers can see the mail is really yours. That domain is warmed before your live traffic touches it, and delivery is watched daily once it does. Your receipts stop landing in spam folders, and you stop being the person who has to work out why.
App mail someone else owns
Transactional mail breaks quietly. Someone edits a DNS record during a redesign and signing stops. Or a plugin update quietly changes the from address. Or stale addresses build up until the bounce rate crosses two percent, which is where providers start treating you differently. Nobody notices until a customer mentions they never got their receipt, and by then it has been weeks. Somebody has to own those unglamorous parts continuously, so we do, and you hear it from us rather than from a complaint.
The work itself is unglamorous by design. Sending runs on infrastructure kept separate from your marketing mail, so a campaign complaint cannot take down your password resets. Authentication is verified on a schedule instead of only at setup. Bounces and complaints are watched against provider thresholds rather than after they have been crossed. Templates are tested on the clients your customers actually use. And delivery is logged, so when someone says they never got it, there is an answer rather than a shrug.
Nothing in your application has to change. We switch the path the mail travels, so your existing calls, your plugin, or your framework mailer all keep working exactly as written. No rewrite, no new library, and no developer time booked just to move sending across.
Domain configuration, record publishing, reputation warming, and the template build all sit inside your first month. None of it arrives as a project fee. We would rather absorb onboarding than open the relationship by charging for work whose benefit you cannot see yet.
You pay for mail that actually reaches somebody: a flat monthly figure with a clear rate above it. There is no contact count to police, no per user pricing, and no tier you get moved into because your customer base grew last quarter.
Most transactional email faults trace back to something in the website. A plugin overriding the from address, a caching layer swallowing a hook, a migration that dropped a record. Because we maintain WordPress sites every day, diagnosis and repair happen in one place instead of across two vendors pointing at each other.
When email is one line on an overloaded internal list, nobody is measured on whether it works. Here the numbers arrive monthly with our name on them, against a stated target: above 99 percent delivered is normal for transactional mail, and anything under 98 percent gets investigated. If your receipts are not landing, that is our problem to solve and our report to explain it in.
If your volume sits well under the 25,000 included, or far enough above it that a dollar per thousand stops making sense, we say so. An invoice quietly growing past what the service is worth is how managed relationships end, so we flag it early.
Why teams hand this over
Installing an SMTP plugin takes five minutes and gets your mail signed, which does beat sending unsigned. What it will not do is watch your bounce rate, notice a blocklist entry, keep records aligned through your next migration, or tell you whether one customer got their invoice. If you send a handful of form notifications a month, a plugin is honestly enough and this page is not for you. The gap opens once real customer mail depends on delivery.
A plugin authenticates your domain once and then stops paying attention. It will not notice when a DNS edit during a redesign breaks alignment months later, and nothing warns you that signing has quietly stopped until delivery drops.
Send everything from one shared setup and a single bad batch of addresses drags the whole account down with no warning. Isolated sending bounds the damage, and pausing happens automatically before it reaches anything else you run.
DMARC data arrives as daily XML that almost nobody opens. Unread, it is worthless. Parsed, it tells you when something is sending as your domain without permission, which is the entire reason the record exists.
With no retained logs, whether one customer received one receipt is guesswork. With them it is a lookup that returns what the receiving server did with the message, and the reason it gave for doing it.
Sending at full volume from a cold domain is the most common reason a new setup gets filtered in its first week. Raising volume in stages is slower and duller, and it decides whether your mail arrives at all.
When the developer who wired up your sending moves on, an in house setup usually leaves with them and undocumented. Everything here is written down on our side and keeps running straight through your turnover.
Who this actually fits
This fits when your software already sends mail your customers depend on and nobody internally owns whether it arrives. Perhaps your receipts have started showing up in spam, or password resets are generating support tickets. Often nothing is visibly broken at all and you simply could not say what your delivery rate was last month. That is the point where handing it over pays for itself.
How we work with you
The first two to three weeks are mostly us working behind your site. Records go up within a day or two of getting DNS access, and the sending path switches over after that. Templates are usually built the same week, while volume climbs in stages until your domain is trusted. Then it settles into something you barely notice, and you hear from us monthly or when a decision needs you.
1
Your application mail gets a dedicated subdomain, kept separate from the address your staff email from, so a sending problem can never reach your business inbox. SPF, DKIM, and DMARC go up, and we check them for alignment rather than mere presence, which is where most setups quietly fail. Then we confirm signing actually works before anything else is switched over.
2
Your application carries on sending the way it already does. We change the path underneath so every message leaves signed, then rebuild your receipt, reset, and notification templates against your site and test them across the major mail clients. Anything arriving as unstyled text or broken markup gets fixed here rather than noticed later by a customer.
3
Volume rises in stages so mailbox providers build trust before your real traffic depends on them. Once you are at normal levels, delivery, bounce, and complaint rates are monitored continuously, suppression runs on its own, and blocklists get checked on a schedule. Each month a short written note gives you the numbers and anything we changed.
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