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A Trustpilot Alternative That Works On The Listing You Own

Trustpilot carries reviews for more than one point one million businesses and starts at ninety nine dollars a month, which is well under what we charge. That plan runs for twelve months, is quoted per domain, meters you at a hundred invitations, and collects onto a Trustpilot profile rather than the Google listing a customer checks before calling you. Managed Reviews from $300 per month.
What Trustpilot sells, and what twelve months commits you to
An entry price under ours, on a contract that runs a full year
Starter is ninety nine dollars a month billed annually, against our two hundred and forty nine, and there is no honest way to describe that as anything but cheaper. The conditions attached to it are where the picture fills in. Starter is sold only to new customers turning over less than five million dollars a year, it carries one user and a hundred invitations a month, and every Trustpilot plan commits you for twelve months. Prices are quoted per domain, so a second website is a second quote. Plus opens at three hundred and nineteen for three hundred invitations and three users, Premium at seven hundred and ninety nine, and Enterprise arrives after a call.
Icon representing a twelve month commitment attached to every plan tier

Every plan is a twelve month commitment, and the advertised figure is the annual one

Every paid Trustpilot plan runs on a twelve month term, and the numbers on the pricing page are the annual ones. None of that is unusual for software sold to enterprises, and it reads very differently when you are one location testing whether reviews are your problem at all. A year is a long time to keep paying for a channel you concluded in month two was not the constraint. We bill month to month on thirty days notice, which does not make us the better product, only the shorter mistake.
Icon representing review invitations metered by whichever plan you are on

The invitations are metered, and Starter buys you one hundred of them a month

Invitations are the unit Trustpilot bills on and every tier caps them. Free allows fifty a month, Starter a hundred, Plus three hundred, Premium a thousand. That is a sensible way to price a platform and an awkward way to run a business that closes two hundred jobs in a good month, because the moment asking starts working you are shopping for the next tier. Nothing here is metered. We ask every customer whose job has finished, and how many of them there were is your business rather than a line on our invoice.
Icon representing reviews collected onto a platform profile rather than a Google listing

The reviews land on a Trustpilot profile, which is not the listing people check

This is the point that decides most of it, and price has nothing to do with it. Trustpilot is a review destination with its own website, and what your customers write there builds a profile on their domain rather than yours. Location reviews, the ones attached to a Google Business Profile, are a paid add-on on every tier including Premium. For a retailer who wants stars in its ads and a widget at the checkout, that is precisely the right shape. For a business somebody finds on a map and then phones, the listing that decides the call is the Google one, and the Google one is where we work.
A metered platform and a service that answers, set beside each other
Trustpilot will gather the reviews, hold them on a profile carrying your name and put a widget on your site, for less each month than we charge. Somebody at your end still writes the replies and chases the one that should never have been published.
One column is a review platform with its own profile, its own invitation allowance and a year on the contract, opening below our price and run by you. The other is people who write and post every reply on the Google listing you already own, and who file the dispute when a review breaks policy. Theirs costs less and asks for your hours. Ours costs more and asks for almost nothing. Both are true at the same time, and which one matters turns on where your customers actually find you.

Cascadia

Requests going out to every customer whose job has closed, with no allowance to run down. The Google listing read each day through Google's own API. An answer written and posted to whatever lands, and a policy breach put in front of Google with the documentation already attached. Two hundred and forty nine a month on thirty days notice, on a profile that never leaves your account. Nobody at your end has to remember which day the queue gets cleared.

Without Cascadia

Invitations, widgets, a company profile on their domain, review insights and a stack of integrations, on a plan opening below ours and running for a year. What no tier supplies is the person who opens it on a Thursday, writes the replies and chases the unfair one. Where that person already works for you, buy the plan and skip us. We say so again further down and we mean it.

Comparison

Cascadia vs Trustpilot
Every row is about what the plan hands back to you rather than how well the platform performs. Trustpilot reaches an audience we have nothing comparable to, its entry price is lower than ours, and each cross marks work a licence has no mechanism for rather than a feature built badly. This is not a table about quality, and with their plans opening under ours it is plainly not a table about price. All of the work in it is covered by our managed review management service.

Review requests sent without an invitation allowance running down every month

Every reply written and posted for you, rather than drafted once you reach Premium

A review breaking Google's policy taken to Google with the evidence already assembled

Requests deliberately withheld from the customer whose job actually went wrong

Working on the Google Business Profile without buying a location add-on first

Leaving in month three with no twelve month term still to see out

A person rewriting the request sequence once it stops producing reviews

A flat quarter explained in writing by the named person who ran it

Being told plainly to buy the software and skip the retainer entirely

A second website covered without a second contract being quoted separately

Generic logo representing a comparable provider.
Trustpilot

Where Trustpilot fits

If you sell online, run advertising that wants stars in it, or need a review profile a buyer in another country will already recognise, buy a Trustpilot plan and skip us. We have nothing that reaches an audience of that size and no intention of pretending otherwise, and their entry price sits under ours. The same holds if somebody there will genuinely open it each week and write the replies, in which case Starter is the cheaper answer by a wide margin. We do not resell Trustpilot, we are not affiliates, and we earn nothing whichever way you go.
Cascadia Web Services logo

Cascadia Web Services

Where the plan is already running

We are for the case sitting underneath that one, where the plan renews on schedule and the queue has still never been answered.

Where Trustpilot is strong

Icon representing an entry plan priced below the retainer described on this page
Starter is ninety nine a month, which is well under what we charge
Ninety nine dollars a month billed annually, with a free tier underneath it carrying fifty invitations and no card required. That is a long way under two hundred and forty nine and we are not going to talk around it. If budget is the binding constraint rather than time, this is the cheaper purchase and it is not close. Check the eligibility before you count on it, because Starter is sold to new customers turning over under five million dollars.
Icon representing a review destination with an audience we cannot match
A destination site carrying an audience nothing of ours comes near
More than one point one million businesses hold a profile there, and a great many buyers check the site by name before ordering from a company they have never used. That is a genuine asset and there is nothing on our side remotely like it. If what you need is a review presence a stranger in another country already recognises, this is the wrong page and Trustpilot is a sound answer to it.
Icon representing widgets and advertising integrations built for an online checkout
Widgets, stars in your advertising, and a long list of integrations
Starter carries two widgets and Premium twenty one, and the reviews feed seller ratings in your advertising and blocks on your own product pages. For a shop where the review is part of the checkout rather than part of a phone call, that is well built and it does something we do not attempt at all. We sell no widgets and no advertising integrations, so there is no reason on earth for us to talk you out of theirs.
Icon representing a dedicated account manager attached to the upper tiers
A dedicated customer success manager once you reach the upper tiers
Premium attaches a dedicated customer success manager, ten users and a thousand invitations a month, and Enterprise goes further again. For a company with a marketing team, several brands and a genuine need for API access, having a named contact inside the platform is worth real money. We are a great deal smaller than they are and always will be, and there is no honest way for us to argue that particular point.
All of that stands and none of it is grudging. Every product on this hub collects reviews, and this one has built the largest audience of the four while charging less than we do. The page turns on a narrower question. Once the review has landed and the platform has put it in front of you, who writes the answer, who posts it, and who chases the one that should never have been published.

What two hundred and forty nine buys that no plan tier includes

Icon representing a reply written and posted rather than generated for approval
The reply gets written and posted, which is where every plan tier stops
The listing is read daily through Google's own API, an answer is written for every review that lands, and it goes up. Trustpilot puts AI assisted replies on Premium and Enterprise, so at seven hundred and ninety nine a month something will draft for you. A draft still waits for somebody to read it, judge whether it will do, and press send. That last step is very nearly the whole difference between the two invoices.
Icon representing the whole service arriving with no allowance attached to it
The review work is the whole service here, and none of it is metered
Trustpilot counts invitations, users, widgets and domains, and every one of those is a reason to move up a tier. Here there is nothing to count. Two hundred and forty nine covers one location including the Google Business Profile: the request sequence, daily monitoring, a written reply to every review, policy violation disputes with the documentation attached, and the monthly report. Multi Location at six hundred and forty nine covers up to five. A busy month costs you nothing extra.
Icon representing thirty days notice rather than a twelve month commitment
Thirty days notice from month one, and a name against a flat quarter
Their upper tiers give you a named contact inside the platform, which is worth having on the day a report looks wrong. What that contact does not carry is responsibility for the replies. The work here runs on a calendar we keep, and a quarter where the rating sat still gets a written explanation rather than a fresher chart. Thirty days notice from the first month rather than a year to see out, no setup fee, and the first read of what your customers have already written happens before any money changes hands.
Icon representing a profile and a review history that stay in your own account
The profile stays yours, because it was never on somebody else's domain
The daily monitoring, the tooling behind it and the reporting are our cost rather than a line on yours. The reviews themselves gather on the Google Business Profile inside your own Google account, which we are added to as a manager and removed from in about a minute. A review presence built on somebody else's platform belongs partly to that platform, which is fine while you are paying and worth thinking about before a year of it exists. What you buy here stays yours whether we work together or not.
Trustpilot will invite your customers, gather what they write, hold it on a profile of its own and put the stars where buyers see them. Our case is about the hours after the review lands: who writes the answer, who posts it under your name, and who files the dispute on the one that should never have been published. The same reasoning sits underneath the rest of our managed marketing services.

Onboarding process

What the first ninety days look like when somebody else clears the queue

Almost all of the effort sits with us. The reading stage refuses to be hurried, and a platform already full of correctly collected reviews makes that more true rather than less. Two years of invitations sent perfectly on time still leaves every one of those replies unwritten.

1

Nothing goes out until we have read every review you already have

Everything written about you, back as far as it runs, sorted into the fair, the stale and the ones breaking Google's policy outright. Which complaints repeat, which staff get named, and whether the rating is your problem at all. Where a Trustpilot profile is already running we read that as well, because a review is worth reading wherever it was left, and the invitation history usually tells us within an hour whether asking has been the weak point or answering has.

2

The reviews that were never eligible to stand are the first thing filed

Reviews breaking Google's published policy go in front of Google with the evidence assembled and the clause named. Not every dispute succeeds, and you hear which ones we expect to lose before they are filed. The listing gets corrected in the same fortnight: hours, categories, service areas and the description. Nothing at all goes out under your name until you have read the tone we write in and told us it sounds like you.

3

The requests get built around timing, and some customers are never asked

Requests go out on a schedule built around the job actually finishing rather than the invoice clearing, and they follow Google's rules on not selecting who gets asked. The quickest way to drag a four star average down to three is to ask the customer whose order went wrong. Invitation software sends exactly what it was configured to send, on time, every time, which is precisely the problem when the configuration is wrong. The sequence arrives with the moments we chose not to ask still on it and a line written against each.

4

Replies start going up, and a flat month arrives with a name against it

Every review gets an answer and the disputes get chased. Each month a short summary covers the rating, how quickly reviews are arriving, how much of the queue got a response, and how that sits against the businesses ranking nearest you. Ratings move slowly, so it reads across a rolling window rather than one morning's check. It arrives written rather than as another login, which suits some people and not others, and we would rather establish which you are before you buy.

Testimonials

Don't Take Our Word For It

Two ways a working platform and an unanswered queue sit together
Two situations with one thing in common. In both the plan was live, everything inside it was accurate, and nobody involved had a word to say against the software. What was missing in each was somebody whose actual job it was to write the replies. Reviews and local ranking pull on each other, which is part of what our managed SEO service is for.
A support agent taking a call at a laptop

How this plays out

Two years of invitations sent on time, and not one reply ever posted

The plan renewed twice and somebody opened it most Mondays. The invitations went out on schedule, the reviews came back, and every one of them was collected exactly as the platform promised. When somebody finally read the public profile, not one reply had ever gone up. Several logins were in use, and not one of them belonged to a person who felt able to answer a customer in public under the company name.
A man at a laptop working out how long something has been going wrong

When this comes up

The rating never recovered, and one review nobody had disputed was why

Two quarters of accurate reporting that the average had stuck just under four. The invitations went out on schedule and used the whole monthly allowance, and the number stayed exactly where it started. A single review naming a member of staff who had never worked there sat near the top of the listing, eligible for removal the entire time. It showed up in the reporting every month, so the answer had been on screen throughout, and nobody had ever filed anything about it.
249

Dollars a month for one location, with nothing on the plan being counted

Everything sits inside that one figure: the request sequence, daily monitoring through Google's own API, a written reply posted to every review, policy disputes filed with the documentation assembled, and a monthly report. No invitation allowance, no user count, and no second quote for a second website. Multi Location at six hundred and forty nine covers up to five.
0

Setup fee, and no minimum term to see out before you can leave

No onboarding charge and no minimum term, thirty days notice either way. Both sides of this comparison publish a price, which is unusual on this hub and makes the arithmetic straightforward: theirs opens at ninety nine a month for software you operate across a twelve month term, and ours is two hundred and forty nine for the work being done.
4-8

Weeks before the request sequence starts moving the rating a customer sees

Four to eight weeks in most cases, longer where hundreds of older reviews are holding the average down. A single bad week can move a thin listing and mean nothing at all, which is why a daily check is the wrong instrument for this and the reporting runs across a rolling window instead.

Trustpilot alternative and managed reviews FAQs

Frequently Asked Questions

What is a Trustpilot alternative?
Anything that collects the reviews written about you, or changes what gets written next. That covers rival platforms such as Birdeye, BrightLocal and Chatmeter, the review modules bolted onto general marketing suites, an assistant with a spreadsheet, and managed services such as this one where somebody writes the replies for you. This one is the destination site of the group, carrying its own public profile, its own invitation allowance and a twelve month term. We are in the last group, which is a different purchase rather than a dearer version of the same one.
How is Cascadia different from Trustpilot?
They sell a platform, we sell the work. Trustpilot invites your customers, collects what they write onto a profile on its own website, and puts widgets and star ratings wherever you want them, none of which we do at all. We take the review on the Google listing you already own, write the answer, post it, and file a dispute when it breaks Google's policy. Theirs is the cheaper line on the invoice and the busier line on your calendar. Which one you need turns on where your customers look before they buy.
How does your price compare to theirs?
Theirs starts lower. Starter is ninety nine a month billed annually and there is a free tier under it carrying fifty invitations, against our two hundred and forty nine for one location and six hundred and forty nine for up to five. Two conditions are worth reading before you treat ninety nine as the comparison. Starter is sold only to new customers turning over under five million dollars a year, and every plan is quoted per domain, so a second website is a second contract. Plus is three hundred and nineteen and Premium seven hundred and ninety nine, which is where AI assisted replies begin.
Is Trustpilot cheaper than this?
At the entry price, yes, and we are not going to argue with it. Ninety nine a month is well under two hundred and forty nine, and a plan you operate yourself ought to cost less than a service somebody else runs. Two things change the arithmetic later rather than now. The term is twelve months, so a wrong decision costs you the year rather than the month. And the moment the invitations start working you are looking at Plus at three hundred and nineteen, which is a different comparison from the one on the pricing page.
Why pay more than their plan costs?
Because the two are not the same purchase. Trustpilot shows you the review and lets you reply from one screen, and on Premium it will draft the reply for you as well. What no tier includes is the person who reads it, decides what a fair answer looks like, writes it in your voice, and is still doing it in month seven. That person costs a great deal more than the gap between the two invoices, whether you employ them or hire them. If they are already on your payroll, buy the plan and keep the difference. We would rather say so than take the order.
Why not buy the plan and act on it ourselves?
You should, if somebody there will actually do it, and their free tier makes it cheap to find out. The reason it goes wrong is not that the platform is hard to use, because theirs is clear and puts the review in front of you with a reply box attached. It is that answering a public complaint under the company name needs standing, a settled tone and a free half hour. Those three rarely turn up in the same week, so the term runs on and the queue stays exactly where it was.
Should we buy this at all?
Often not, and month one is a far better time to establish that than month six. If your rating is healthy, your replies are current and customers find you without difficulty, none of this matters, and their free tier will tell you so at no cost whatever. That is still true of more businesses than the category likes to admit. We will read your reviews and tell you for nothing. This starts to make sense when the rating is costing you calls, the queue has gone unanswered for months, and nobody on your side wants the job.
Do we have to cancel our Trustpilot subscription?
No, and if you are part way through a term you probably cannot anyway. A Trustpilot profile carrying a few hundred reviews is an asset worth keeping, particularly if you sell online, and nothing we do replaces it. What overlaps is the invitation sending, which is worth revisiting at renewal if that profile is not where your customers actually look. We are content to work alongside whatever you already run, and we will say plainly when a plan has stopped earning its keep.
Does anything break while you take over?
No. Nothing gets rebuilt, nothing gets migrated, and no plan changes hands. We are added as a manager on the Google Business Profile you already own, and you can remove us again in about a minute. The change we most often make in week one is to the opening hours or the phone number, because that is where the problem sits more often than anyone would guess, and you hear about it beforehand rather than afterwards.
What if we already have a run of bad reviews?
Then that comes first and the timeline stretches. A run of bad reviews describing something real and a run that came out of one bad fortnight are different problems, and burying the first under new invitations wastes the money and usually fails anyway. This is also where an automated sequence does the most damage, because it sends exactly what it was configured to send and counts every one against your allowance. We establish which problem it is, which reviews break policy and can be disputed, and what has to change in the business before more customers get asked.
Who owns the profile and the reviews?
You do, both, and this is the question the whole page turns on. The Google Business Profile stays in your own Google account and we are added as a manager, which you can revoke without asking us. A Trustpilot profile is a different arrangement, because the reviews sit on their domain, under their moderation and on their terms. That is exactly what makes the profile worth something to a stranger, and it is also what makes it partly theirs. Neither model is wrong. It is worth knowing which one you are building on before a year of it exists.
What is included at each tier?
Two sizes and no feature ladder behind either of them. Managed Reviews is two hundred and forty nine a month for one location including the Google Business Profile, covering the request sequence, daily monitoring, a written reply to every review, policy violation disputes with documentation, and a monthly report on rating, velocity, response coverage and how you sit against the businesses ranking nearest you. Multi Location is six hundred and forty nine for up to five locations on the same terms. Nothing here is counted, capped, or quoted per domain.
Do you guarantee our rating will go up?
No, and a supplier who does is worth a hard second look. Your customers decide what they write, Google decides which disputes succeed, and neither takes instructions from us or from any platform. A guarantee here is either hedged until it means nothing, or it points at somebody buying reviews, which will eventually cost you the listing itself. What we commit to is work done, sent and reported, with the months the number moved the wrong way shown beside the months it did not.
What does the monthly report actually contain?
Your rating, how quickly reviews are arriving, how much of the queue got a reply and how fast, the disputes filed and what came of them, and how that sits against the businesses ranking nearest you. It runs on a rolling window rather than a single day. It arrives written, with no dashboard to log into and nothing for anybody to learn, which suits some people and not others. If you want a dashboard as well, keep theirs and we will read it alongside you.
How long before we see a difference?
Four to eight weeks for a request sequence to start moving a visible average, and longer where hundreds of old reviews are holding the number down. A successful policy dispute can change the average in under two weeks, because taking one unfair review off a thin listing does more than twenty new ones. An invitation dashboard will show you sends and opens long before any of that means anything, which is worth remembering when the first fortnight looks eventful.
What if I want to leave?
Give us thirty days and it is over, with nothing of yours held anywhere. Set that beside a twelve month term. The listing and the reviews were always yours, so there is no account to migrate and nothing to hand back, and every report we sent you stays where we sent it. Response coverage does slip once the work stops, because reviews keep arriving whether anybody is answering them or not. That is the nature of the channel rather than a lock in, and we would rather you knew it before signing than after leaving.
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