Reseller Partner Program
Reseller Partner Program For Agencies
Agencies, IT consultancies and freelancers use this program to sell every service we run under their own name. Approved partners buy at 20% or 30% below list price, bill their clients at whatever rate they set, and keep the difference.
Why agencies work with us this way
Your clients stay yours
We do not contact or market to the clients you bring us. If the partnership ends, an account comes to us only because your client asked for it.
One invoice, every account
Every site you manage lands on one monthly invoice, a line per client. There are no separate bills to chase per service or per site.
You set your own client pricing
You decide what your clients pay, and the entire spread between your wholesale rate and your retail price is yours. There is one rule.
What you get
Complete reseller partner program coverage
All 16 of these come with Reseller Partner Program, set up and looked after by our team.
How it works
- Thirty percent at 25 accounts
- No program fee to join
- You set your own client pricing
- Sixty day tier grace period
- Add accounts without renegotiating
- Your clients stay your clients
- Named partner contact
- Quarterly portfolio review
- Applications reviewed by a person
Your brand
- One consolidated monthly invoice
- Unbranded client reporting
- Partner branded reporting
Commercials
- Twenty percent wholesale rate
- One rate across every service
Support and comms
- Priority support routing
Scope of work
- Migration help for existing books
Interested in partnering?
Tell us how you work today and we will map the fit.
Get startedSee all partner programsReselling through Cascadia vs referring the work away
You can refer a client out and collect a finder’s fee, or you can resell and keep a real margin. The difference shows up in who owns the relationship, who sets the price, and who the client calls first when something breaks.
| What to compare | How it works with us |
|---|---|
| You own the client relationship | Reselling keeps the client yours: your contract, your invoice, your renewal conversation. |
| You set the retail price | Whatever you charge above your wholesale rate is your margin. |
| One bill instead of many | Every account consolidates onto one monthly invoice with a line per site. Point clients at a vendor directly and each one gets billed separately, which is how agencies lose track of what their book is actually worth. |
| Margin grows as you scale | Cross twenty-five active accounts and the rate moves from 20% to 30% across every service, without anyone having to ask. Most referral arrangements pay the same at one client as they do at fifty. |
| Your brand stays in front | Reports go out unbranded, or in your own logo at Tier 2, so the provider your client sees is still you. |
| Escalation you can rely on | You get a named contact who knows your portfolio, and Tier 2 accounts are routed ahead of the queue. Send a client direct and they join the general line, and you hear about the problem after they do. |
What clients say about working with Cascadia
Questions about the reseller partner program?
Talk to us
Who our reseller partner program fits best
Web design agencies adding recurring revenue
Project work is lumpy. Attach managed hosting, maintenance and security to every site you build and a one-off invoice becomes monthly recurring revenue at a margin you set.
IT consultancies and MSPs widening their stack
Your clients already trust you with their infrastructure, and they ask about their websites anyway. Reselling lets you say yes to that without staffing up on WordPress, Zoho or email deliverability.
Freelancers who need delivery capacity behind them
One person cannot cover design, development, hosting, security and email deliverability at once. Reselling puts a delivery team behind you.
How the reseller partner program works
1. You apply and we talk it through
Send the application and we respond within two business days. A short call follows, covering what you sell and who you sell it to.
2. You bring accounts over at your pace
Add a single client or move an entire portfolio across. Sites arriving from another provider are handled by our team, who migrate each one, test it, and confirm it works before it ever appears on your invoice.
3. You sell and bill, we deliver quietly
Your clients pay you at whatever rate you set. Once a month we send one consolidated invoice covering every account, and the delivery work happens in the background where your clients do not see us.
Ask us
Answers to common reseller partner program questions
Want to see the other ways to partner with us? Each program has its own page.
What is the Cascadia reseller partner program?
It is a wholesale arrangement. Agencies, IT consultancies and freelancers buy our managed services at a discount, bill their own clients at whatever rate they choose, and keep the difference, all under their own name. Delivery happens in the background on our side. Applications get reviewed individually rather than approved automatically.
What discount do resellers get?
Tier 1 buys at 20% below public list price and Tier 2 buys at 30% below. That covers the whole catalog: WordPress maintenance, security, performance, hosting and development, plus email, marketing, and operations work. One rate, everything on the account, no separate price sheet per service line.
Can I resell services other than WordPress?
Yes, everything Cascadia offers is in the program. Plenty of partners start with WordPress maintenance and hosting and add the other lines later, usually because a client asked first.
Who bills my clients?
You do. They are your customers, they pay you, and they never see an invoice from us. What you get is one consolidated monthly invoice covering every account you manage, a separate line for each site. Worth being clear about one thing: you owe that invoice whether or not your own clients have paid you yet.
Is there a fee to join the reseller program?
No. No application fee, no signup cost, no monthly platform charge. Your margin comes entirely out of the wholesale discount. We filter partners through an approval conversation instead of a fee, because a fee only tells you who has budget, not whether the partnership will work.
How is this different from your affiliate program?
An affiliate refers work and hands it off. We sell, bill and support that client, and the affiliate earns a commission on it. A reseller keeps the relationship: you sell, you set the price, you bill, and the margin is yours. It pays better and it asks more of you, which is the honest trade.
How is this different from your white-label program?
White-label takes Cascadia out of view completely, with your branding on every report and every touchpoint. Reselling leaves us disclosed, so your clients can know who is doing the delivery work. It is the lighter of the two commitments. A fair number of partners start here and move across to white-label once their volume and their processes justify it.
What if my account count drops below twenty-five?
Your Tier 2 rate holds for another sixty days. Client counts move around, and one lost account in a slow month should not cost you your pricing. If you are still under twenty-five when the grace period ends, the rate goes back to Tier 1. Cross the threshold again and it moves straight back up.
Do my clients ever become your clients?
No. We do not contact the clients you bring, we do not solicit them, and we do not market to them. If the partnership ends, an account only comes to us because your client asked for that. The decision is theirs and yours, never ours, and the partner agreement says so in both directions.
Who supports my clients day to day?
You do, first. Your clients come to you, you handle the relationship, and you escalate to us when something needs our team. Tier 1 partners have a named contact who already knows the portfolio. Tier 2 partners get priority routing on top of that, so anything tied to your accounts jumps the standard queue on the day a site is down.
Can you help me migrate existing clients?
Yes. Bringing a book of business over from another provider is work our team does. Each site gets migrated, tested, and confirmed working before it shows up on your invoice, so nothing is billed to you while it is still in transit. We schedule around your client commitments rather than ours.
How long does approval take?
Most applications get a response inside two business days. Every submission is read, and a short call follows so we understand what you sell and who you sell it to. Approval is not automatic. We would rather take on partners we can support properly than accept everyone who applies.
What happens to my clients if I leave the program?
Give notice and we work out a transition that suits your clients. They can go with you to another provider, stay with you if you take delivery in house, or ask to come directly to us. That last one is theirs to raise. We will not put it in front of them.
Ask Us Anything
We’d love to hear from you!